The Advertising Age Encyclopedia of Advertising

A RUSA/BRASS Outstanding Business Reference Source 2003
A Library Journal Best Reference Source 2003
A Pennsylvania School Librarians Association Best Reference Titles 2003
A ALA/RUSA Outstanding Reference Source 2004
A Booklist/RBB Editor’s Choice 2003

"A unique resource…. This outstanding resource richly fills an information void on the elusive advertising industry by providing authoritative entries over a broad range of topics."
— RUSA/BRASS Outstanding Business Reference Sources 2003

"This remarkably illustrated, three-volume work holds considerable worth for business historians and others…. [A] rich treasure trove…"
— Enterprise & Society

"This excellent encyclopedia fills a significant gap…"
— Library Journal Best Reference Source 2003

"A valuable tool for students and professionals alike…. Useful for sociology, decades research, lots of curricular ties—an essential high school purchase."
— Pennsylvania School Librarians Association Best Reference Titles 2003

Booklist/RBB starred review
“Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries.”
— Booklist/RBB, May 15, 2003

RUSA/BRASS Outstanding Business Reference Source
“A unique resource.... This outstanding resource richly fills an information void on the elusive advertising industry by providing authoritative entries over a broad range of topics.”

“Represents a milestone in the scholarly treatment of advertising history...The first thing of its kind...Delightfully rich detail can be found...Highly
recommended. Academic, general, and professional readers.”
— Choice, April 2003

Library Journal Best Business Books 2002
“Will be a classic in libraries for many years to come.”
— Library Journal, March 15, 2003

“The accumulated detail of the encyclopedia makes clear that the ordinary academic model of advertising and its effects is inadequate. Advertisements are a form of communication, not mere manipulation... The encyclopedia's extended look at advertising offers a window into how popular culture is created and its language shaped.”
--Edward Rothstein, The New York Times, July 19, 2003

“The new Encyclopedia of Advertising is among the most important of current reference works for culture. It's the world we inhabit, in three volumes.”
— Philip Marchand, Toronto Star, May 3, 2003