The Advertising Age Encyclopedia of Advertising

Aikat, Debashis
University of North Carolina, Chapel Hill

Alan, Stuart
Florida International University, Boca Raton

Alozie, Emmanuel C.
Governors State University

Alvaro, Eusebio

Amin, Hussein Youssry

Appel, Marsha C. (Adviser)
American Association of Advertising Agencies

Applegate, Edd.
Middle Tennessee State University

Ariga, Masaru
Dentsu, Inc.

Arrigo, Jan

Ashdown, Paul
University of Tennessee, Knoxville

Bacey, Christopher
Yellow Pages Integrated Media Association

Baker, Michael
Dongwon Securities

Balasubramanian, Siva K.
Southern Illinois University, Carbondale

Barnes, Beth E. (Adviser)
Syracuse University

Barr, Paul
Freelance journalist

Barry, Thomas E.
Southern Methodist University

Basso, Joe
Villanova University

Battema, Doug
University of Wisconsin, Madison

Beardi, Cara
Advertising Age

Beckman, Kristen
RCR Wireless News

Berman, Margo
Florida International University, North Miami

Bernt, Joseph P.
Ohio University, Athens

Bjone, Linda
Northwestern University

Blankenhorn, Dana
a-clue.com

Bolen, William H.
Georgia Southern University

Bowman, Nancy
<i>The Bishop’s School</i>

Brailsford, Ian
University of Auckland, New Zealand

Brasel, S. Adam
Stanford University

Bratten, L. Clare
University of Wisconsin, Madison

Brikell, Pia Grahn
Freelance journalist

Brioschi, Edoardo T.
Catholic University of the Sacred Heart, Italy

Brookman, Faye
Freelance journalist

Broyles, Sheri J.
University of North Texas, Denton

Bullington, Michael R.
Kraft Foods, Inc.

Bunish, Christine
Writer and editor

Burgoon, Michael

Burns, Neal M.
University of Texas, Austin

Burton, Rick
University of Oregon, Eugene

Cappo, Joe (Adviser)
Crain Communications, Inc.

Cardona, Mercedes M.
Advertising Age

Carmichael, Matthew
Freelance writer and photographer

Cassada, Megan
Freelance writer

Catanese, Lynn Ann
Hagley Museum and Library

Chan, Kara
Hong Kong Baptist University, China

Chapman, Roger
Bowling Green State University

Chura, Hillary
Advertising Age

Clark, Claudia
University of Alaska, Fairbanks

Clark, Eric
Author and journalist

Clark, Ken
Yellow Pages Integrated Media Association

Clark, Philip B.
Fordham University

Clark, Randall
Southern Methodist University

Clover, Steve
Allied Advertising

Cooper, Ann
Freelance writer

Cooper, Caryl A.
University of Alabama, Tuscaloosa

Cote, Kevin
Zitty Magazine

Crawford, Anne-Marie
adageglobal

Cunningham, Anne
Louisiana State University, Baton Rouge

Cunningham, Peggy
Queen’s University, Kingston

Curtin, Patricia A.
University of North Carolina, Chapel Hill

Daniels, LeAnne
W. Page Pitt School of Journalism and Mass Communication

Danna, Sammy R.
Loyola University

Dattner, Amy I.S.
Freelance writer and editor

Dattner, Derek
Freelance writer and editor

Davis, Bruce
Rubber and Plastics News and Tire Business

Davis, Judy Foster
East Michigan University, Ypsilanti

Davis, Wendy
Advertising Age

DeLinda, Destiny
Freelance writer

Dietz, Nancy
Freelance writer

Dover, Caitlin

Drewniany, Bonnie
University of South Carolina, Columbia

Duncombe, Stephen
New York University

Edwards, Larry (Adviser)
Advertising Age

Egolf, Karen (Editor)
Advertising Age

Ellis, Sandra L.
University of Wisconsin, River Falls

Endicott, Craig
Advertising Age

Engelhardt, Nancy
University of Southern Mississippi, Hattiesburg

Erevelles, Sunil
University of California, Riverside

Farnall, Olan
California State University, Fullerton

Fikri, Hanzada
American University, Egypt

Fisher, James,
Wabash College

Fitzgerald, Kate
Business journalist

Fonseca, Vanessa
University of Costa Rica, San Pedro de Montes de Oca

Fox, Stephen (Adviser)
Historian

Freeman, Laurie
Freelance business writer

Fries, Gary R. (Adviser)
Radio Advertising Bureau

Fullerton, Jami A.
Oklahoma State University, Stillwater

Gartrell, Ellen (Adviser)
Duke University

Goetzl, David
Advertising Age

Goldsborough, Robert (Adviser)
Advertising Age

Goldsmith, Elizabeth
Florida State University, Tallahassee

Gordon, Ian
National University of Singapore

Gordon, Sandra (Adviser)
AdVantage

Gould, Stephen J.
Baruch College

Gudis, Catherine
University of Oklahoma, Norman

Gulas, Charles S.
Wright State University

Gunn, Donald (Adviser)
Leo Burnett, Ltd.

Ha, Louisa
Gallup Organization

Halliday, Jean
Advertising Age

Hamilton, Carl
Writer, television host and political commentator

Harris, Thomas L.
Northwestern University

Hawkins, Deborah
Freelance writer

Hendriks, Alexandra
University of Arizona, Tucson

Henthorn, Cynthia Lee
Visual culture historian

Hilinski, Wayne
Penn State University, University Park

Hill, Julianne
Freelance writer/producer

Hilmes, Michele (Adviser)
University of Wisconsin, Madison

Hines, Randall
Susquehanna University

Holmes, John H.
Bowling Green State University

Hornery, Andrew
Reporter

Hoyt, Frederick B.
Illinois Wesleyan University

Huhmann, Bruce A.
New Mexico State University, Las Cruces

Hultquist, Clark
University of Montevallo

Hunter, Kara
California State University, Northridge

Jacobs, Randy
University of Hartford

Johnston, Russell
Brock University

Jones, Heather
Freelance writer and journalist

Junger, Richard
Western Michigan University, Kalamazoo

Katz, Helen
Optimum Media/DDB Needham Worldwide

Keeler, J.D.
Regent University

Keenan, Kevin L.
American University, Egypt

Kelly, Sean
Freelance journalist

Kern-Foxworth, Marilyn
Mass Media and Education Consultant

Kerr, Gayle
Queensland University of Technology

Kinney, Lance
University of Alabama, Tuscaloosa

Kishii, Tamotsu (Adviser)
Tokai University, Japan

Kissane, Sharon
Kissane Communications

Knoll, Barbara
Freelance writer

Koenderman, Tony
Financial Mail

Lawler, Edmund
DePaul University

Lepkowska-White, Elzbieta
Skidmore College

Levy, Sheree R. Curry
Business journalist, CurryMedia.com

Li, Hairong
Michigan State University, East Lansing

Lincecum, Jerry B.
<Austin College

Lippe, Dan
Advertising Age

Liu, Yuping
Rutgers University

Loeffler, Jaromir (Adviser)
Marketing and Kommunikation

Luthy, Michael R.
Bellarmine University

MacDonald, Scott
Advertising Age

Macklin, M. Carole

Madden, Normandy
Advertising Age

Maloney, John C. (Adviser)
John C. Maloney and Associates, Inc.

Manchanda, Rajesh V.
University of Manitoba, Winnipeg

Mandle, Mark
Crain Communications, Inc.

Martin, Brett
University of Auckland, New Zealand

Maxwell, Ann
University of Oregon, Eugene

Mazzarella, William
University of California, Berkeley

McBride, Michael H.
Southwest Texas State University

McCracken, Allison
University of Iowa, Iowa City

McDonough, John (Editor)
Freelance writer and cultural historian

Mendoza, Norma A.
University of Arkansas, Fayetteville

Mermigas, Diane
Electronic Media

Merskin, Debra
University of Oregon, Eugene

Michels, Tara Anne
Elon College

Middlebrook, Sallie
Marketing Consultant

Minnick, Mimi
National Museum of American History

Mizuno, Yutaka
Dentsu, Inc.

Montgomery, Sara Teasdale
Advertising Age

Moon, Young Sook
Hanyang University, South Korea

Morello, John
DeVry Institute of Technology

Morris, Bourne
University of Nevada, Reno

Morrison, Deborah K.
University of Texas, Austin

Morrison, Margaret A.
University of Tennessee, Knoxville

Mueller, Barbara
San Diego State University

Mussey, Dagmar
Advertising Age

Neff, Jack
Freelance journalist

Noel, Noel Mark
University of South Florida, Sarasota

O’Connor, William F.
Asia University, Japan

O’Dwyer, Gerard
Stockholm Business School and University of Helsinki, Finland</i>

Ogden, Denise T.
Temple University

Ogden, James R.
Kutztown University of Pennsylvania, Kutztown

Ogud, Atilla M. (Adviser)
Marketing Turkiye Magazine

Ohlemeyer, Ken, Jr.
Glennon Company

Ohmer, Susan
University of Notre Dame

Olson, Kathleen K.
Lehigh University

O’Neil, Patrick
University of North Carolina, Chapel Hill

Orlik, Peter B.
Central Michigan University, Mt. Pleasant

Otnes, Cele C.
University of Illinois, Urbana-Champaign

Pappas, Charles
Writer

Pardun, Carol J.
University of North Carolina, Chapel Hill

Pashupati, Kartik
Florida State University, Tallahassee

Pendleton, Jennifer
Freelance journalist

Pérez-Latre, Francisco J.
University of Navarra, Spain

Phillips, Barbara J.
University of Saskatchewan

Podmolik, Mary Ellen
Freelance writer

Pokrywcynski, James V.
Marquette University

Prince, Melvin
Southern Connecticut State University, New Haven

Qassim, Ali
adageglobal

Quicke, Andrew
Regent University

Raphael, Joel
Yellow Pages Research Institute

Raphaelson, Joel (Adviser)

Raugust, Karen
Freelance writer

Ravalo, Bethel Ann
University of Florida, Gainesville

Reichert, Tom
University of Alabama, Tuscaloosa

Riedman, Patricia
Advertising Age

Robinson, Daniel J.
University of Western Ontario, London

Rogers, Stuart C.
University of Denver

Rose, Patricia B.
Florida International University, North Miami

Ross, Billy I.
Louisiana State University, Baton Rouge

Rotfeld, Herbert Jack
Auburn University

Roy, Abhijit
Loyola College in Maryland

Rutherford, Paul
University of Toronto

Ryan, Michael
Advertising Age

Rydholm, Ralph W. (Adviser)

Salomon, Alan
Journalist

Sapolsky, Barry S.
Florida State University, Tallahassee

Saunders, Dave

Schultz, Don E. (Adviser)
Agora, Inc.

Schumann, Mark
Advertising Age

Schwarz, Angela
Gerhard-Mercator-Universitaet Duisburg, Germany

Secrist, Mark Matthews
University of Idaho, Moscow

Sego, Trina
Rensselaer Polytechnic Institute

Seymour, Susan
Webster University

Shaluta, Cliff
Western Kentucky University, Bowling Green

Shaw, Eric H.
Florida Atlantic University, Boca Raton

Sher, Hanan
The Jerusalem Report

Shinkman, Ron
Writer

Siegel, Jason
University of Arizona, Tuscon

Sivulka, Juliann (Adviser)
University of South Carolina, Columbia

Smith, Allen E.
Florida Atlantic University, Boca Raton

Smith, Tommy V.

Smoot, Carrie
Freelance writer

Snyder, Wallace S. (Adviser)
American Advertising Agency

Speer, Lawrence J.
Advertising Age

Spotts, Harlan E.
Western New England College

Stafford, Marla Royne
University of North Texas, Denton

Stringer, Carolyn
Western Kentucky University, Bowling Green

Tarpley, J. Douglas
Regent University

Taylor, Catharine
Freelance writer

Till, Brian D.
Saint Louis University

Turow, Joseph (Adviser)
University of Pennsylvania, Philadelphia

Twitchell, James B.
University of Florida, Gainesville

Umberger, Daryl
Freelance writer

Vagnoni, Anthony
Advertising Age

Verdera, Francisco
University of Navarra, Spain

Vinikas, Vincent
University of Arkansas, Little Rock

Walley, Wayne
Freelance writer

Wang, Jian
McKinsey and Company

Wang, Linda
Washington State University

Wansink, Brian
University of Illinois at Urbana-Champaign

Warlaumont, Hazel G.
California State University, Fullerton

Webster, Nancy Coltun
Advertising Age

Weigert, Karen
Consultant

Weilbacher, William M. (Adviser)
Bismark Corporation

Weinberger, Marc G.
University of Massachusetts, Amherst

Wentz, Laurel
Advertising Age

Whitaker-Penteado, J. Roberto
Freelance journalist and marketing/communication consultant

Whitson, Jennifer
Northwestern University

Wildermuth, Kurt
Northern Arizona University, Flagstaff

Wilkerson, Kristen
University of Texas, Austin

Wiloch, Thomas
Freelance writer and editor

Wolburg, Joyce M.
Marquette University

Wong, Wendy Siuyi
SUNY Institute of Technology

Woodard, James P.
Brown University

Yamaki, Toshio
Tokyo Keizai University, Japan

Yang, Kenneth C.C.
National University of Singapore