The Advertising Age Encyclopedia of Advertising

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A
Abbott Mead Vickers/BBDO
Absolut Vodka
Account Planning
ACNielsen Corporation
Ad Council
Advocacy Advertising
Africa, Northern
Africa, Sub-Saharan
African-Americans: Representations in Advertising
Age: Representations in Advertising
Agulla & Baccetti
Air Canada
Airlines, U.S.
Alka-Seltzer
Carl Ally, Inc.
Almap/BBDO
American Advertising Federation
American Association of Advertising Agencies
American Home Products Corporation
American Red Cross
American Tobacco Company
America Online, Inc.
Ammirati Puris Lintas
Anacin
Anheuser-Busch, Inc.
Animation
Apple Computer
Archetype/Stereotype
Argentina
Arledge, Roone
Asia, Southeast
Association of National Advertisers, Inc.
AT&T Corporation
Audit Bureau of Circulations
Australia and New Zealand
Automobiles
Avis Rent A Car, Inc.
Avon Products, Inc.
Awards
N.W. Ayer & Son, Inc.

B
Backer & Spielvogel, Inc.
Ballyhoo Magazine
Barilla Pasta
Bartle Bogle Hegarty
Bates Worldwide
Batey Ads
Batteries
Bayer Bess Vanderwarker
BBDO Worldwide, Inc.
Bcom3 Group
BDDP Group
Beers, Charlotte
Benetton
Benton and Bowles, Inc.
Bernbach, William (“Bill”)
Beverages, Alcoholic
Beverages, Nonalcoholic
Biow Company, Inc.
Blacklisting
D.L. Blair, Inc.
Bleustein-Blanchet, Marcel
Boase, Martin
Boase Massimi Pollit
Borden, Inc.
Bozell Group
Brand
Bravo Navalpotro, Julián
Brazil
Bristol-Meyers Squibb Company
British Airways
British Telecom
Brown & Williamson Tobacco Corporation
Bull Durham
Burger King Corporation
Burma-Shave
Burnett, Leo
Leo Burnett Company, Inc.
Burrell Communications Group, Inc.
Business-to-Business Advertising

C
Cadbury
Calkins, Earnest Elmo
Campaign Palace
Campbell-Ewald
Campbell Mithun
Campbell Soup Company
Canada
Canadian Tourism Commission
Caples, John
Carter’s Little Liver Pills
Casadevall Pedreño
Catalogs
Cecil & Presbrey
Censorship by Advertisers
Censorship of Advertisers
Census
Charren, Peggy
Cheil Communications, Inc.
Chesebrough-Pond’s, Inc.
Chiat/Day, Inc.
Children: Targets of Advertising
China
Chrysler Corporation
Cigarettes
Citroën
CKS Group
Classified Advertising
Cliché
CLM/BBDO
Clutter/Ad Ubiquity
Coca-Cola Company
Cockfield, Brown & Company, Ltd.
Coffee
Colenso
Colgate-Palmolive Company
Collectibles
Collet Dickenson Pearce
Commission System
Comparative Advertising
Compton Advertising, Inc.
Computers
Michael Conrad & Leo Burnett
Consumer Electronics
Consumers’ Research
Consumers Union
Consumption, Culture of
Contrapunto
Cordiant Communications Group
Corporate Advertising
Corrective Advertising
Cosmetics
Cossette Communication-Marketing
Coupon
Crain, G.D., Jr.
Cramer-Krasselt
Crest
Critics of Advertising
Vince Cullers Advertising, Inc.
Cultural Imperialism
Cultural Symbols
Cunningham & Walsh

D
Dancer, Fitzgerald, Sample
D’Arcy Advertising Company, Inc.
D’Arcy Masius Benton & Bowles
DDB Worldwide, Inc.
DeBeers Consolidated Mines, Inc.
Della Femina, Jerry
Demographics
Demonstration
Dentsu, Inc.
Design and Designers
Deutsch, Inc.
Dichter, Ernest
Direct Marketing/Direct Mail
Director, Commericals
DM9/DDB
Donahue & Coe, Inc.
Doner
Doremus & Company
Dorfsman, Louis
DPZ
Draft Worldwide
E.I. Du Pont de Nemours & Company

E
Eastman Kodak Company
E-Commerce
Education
A. Eicoff & Company
Endorsement
Environmental Movement
Ericsson (China) Company, Ltd.
Ericsson, Inc.
Erwin, Wasey & Company
William Esty & Company, Inc.
Ethics
Eurocom
Europe, Eastern
Euro RSCG
Events
Executional Variable

F
Fallon Worldwide
Fashion and Apparel
FedEx Corporation
Fee System
Feminine Hygiene and Intimacy Products
Feminism, Impact of
FHV
Fiat Panda
Financial Services
Firestone Tire & Rubber Company
Foote, Cone & Belding
Ford Motor Company
Forsman & Bodenfors
France
Freberg, Stan
Freeman, Cliff
French, Neil
Fruit of the Loom
Fuller & Smith & Ross, Inc.

G
Gallup Research
General Electric Company
General Foods Corporation
General Mills
General Motors Corporation
Geritol
Germany
J. Stirling Getchell, Inc.
Gevalia Kaffe
Geyer, Cornell & Newell, Inc.
Gillette Company
Global Advertising
Goodby, Berlin & Silverstein
Good Housekeeping Seal
Gossage, Howard Luck
Government Regulation
Grant Advertising, Inc.
Grey Advertising Agency, Inc.
Grocery and Supermarket

H
Hair Care Products
Hakuhodo, Inc.
Hallmark Cards, Inc.
Hamlet Cigars
Hard-Sell/Soft-Sell Advertising
Harper, Marion
C.F. Hathaway Shirt Company
Havas Advertising
Hearst, William Randolph
Heineken
H.J. Heinz Company
Henderson Advertising, Inc.
Hershey Foods Corporation
Hertz Corporation
HHCL and Partners
Hill and Knowlton, Inc.
Hill, Holliday, Connors, Cosmopulos, Inc.
History: Pre-19th Century
History: 19th Century
History: 1900-1920
History: 1920s
History: 1930s
History: 1940s
History: 1950s
History: 1960s
History: 1970s
History: 1980s
History: 1990s
Holding Company
Honda Motor Company
Hongkong Bank
Hostile Takeover
House Agency
Household Cleaners
Humor
Hunt Lascaris

I
IBM Corporation
Illustration
India
Infomercial
Insurance
Integrated Marketing
Intel Corporation
International Advertising Association
Internet/World Wide Web
Interpublic Group of Companies
Intimate Apparel
Ipana Toothpaste/Sal Hepatica
Israel
Italy
Ivory Soap

J
Japan
John Smith’s Bitter
Johnson & Johnson
S.C. Johnson & Son, Inc.
Duane Jones Company, Inc.

K
Kellogg Company
Kenyon & Eckhardt, Inc.
Ketchum, MacLeod & Grove, Inc.
Kimberly-Clark Corporation
Kirshenbaum Bond & Partners
Kowloon-Canton Railway Corporation
Kraft Foods, Inc.

L
Labatt Brewing Company
Lambert Pharmaceutical
Lasker, Albert D.
Lawrence, Mary Wells
Lazarus, Rochelle (“Shelly”)
Leagas Delaney Partnership, Ltd.
Legal Issues
Lennen & Newell, Inc.
Lever Brothers Company/Unilever
Levi Strauss & Company
Liggett & Myers Tobacco Company
Lintas: Worldwide
Logo
Lord & Thomas
Lord, Geller, Federico, Einstein, Inc.
Lorillard Tobacco Company
Lowe, Frank
Luce, Henry R.
Luxury Goods

M
MacLaren McCann Canada, Inc.
Magazine Advertising
Market Research
Marschalk Company
Mars, Inc.
Marsteller, Inc.
Mass Communications Theory
Maxon, Inc.
Maytag Corporation
McCaffrey and McCall, Inc.
McCann-Erickson Worldwide Advertising
McDonald’s Corporation
Media
Media Agency
Mediamark Research, Inc.
Medicine Show
Merger
Mexico
Microsoft Corporation
Middle East
Miles Laboratories, Inc.
Military Advertising
Miller Brewing Company
Minorities: Employment in the Advertising Industry
Minorities: Representations in Advertising
Minorities: Targets in Advertising
Modem Media Poppe Tyson
Modernity
Mojo Partners
Molson, Inc.
Motion Pictures
Motion Pictures, Television, and Literature, Representations of Advertising in
Motorola, Inc.
MTV, Influence of
Multinational Campaign
Murdoch, Rupert
Museums and Archives
Music and Jingles

N
Nabisco, Inc.
Nast, Condé
Neeham, Harper & Steers Advertising, Inc.
Negative Advertising
Nestlé S.A.
Netherlands, The
Newspapers
Nike, Inc.
Nissan Motor Company
Nokia Corporation
Nordic Countries
Norman, Craig & Kummel, Inc.

O
Ogilvy, David
Ogilvy & Mather Rightford
Ogilvy & Mather Worldwide, Inc.
Ohrbach’s
Oil Companies
Omnicom Group
Oscar Mayer Foods Corporation
Outdoor Advertising

P
Package Design
Packard, Vance
Packard Motor Car Company
Paley, William
Papert, Koenig, Lois, Inc.
Paradiset
Pepperidge Farms, Inc.
PepsiCo, Inc.
Perfume
Perrier
Personal Care Products
Persuasion Theory
Pet Care Products
Pfizer, Inc.
Pharmaceuticals
Philip Morris Companies
Photography and Photographers
Pillsbury Company
Pirella Göttsche Lowe
Planned Obsolescence
Point-of-Purchase Advertising
Polaroid
Political Advertising
Polykoff, Shirley
Popular Culture
Positioning
Post-Keyes-Gardner, Inc.
Pouzilhac, Alain de
Presenters
Procter & Gamble Company
Production: Commercials
Production: Programming
Product Placement
Promotions and Merchandising
Propaganda
Prudential Insurance Company
Psychographics
Publicis Group
Public Relations
Public Service Advertising
Pytka, Joe

Q
Quaker Oats Company
Quantitative/Qualitative Research

R
Radio
Ralston Purina Company
Rapp Collins Worldwide
Ratings
Ratto Agency
Recall
Reeves, Rosser
Religion, Advertising of
Resor, Helen Lansdowne
Resor, Stanley B.
Restaurants/Fast Food
Results Advertising
R.J. Reynolds Tobacco Company
Hal Riney & Partners, Inc.
Robinson, Phyllis K.
Ross Roy, Inc.
Russia and the Commonwealth of Independent States
Ruthrauff & Ryan, Inc.

S
Saatchi, Charles and Maurice
Saatchi & Saatchi Advertising
St. Luke’s
Sara Lee Corporation
Sarnoff, David
Scali, McCabe, Sloves
Schick
Schlitz Brewing Company
Scholz & Friends
Schweppes
Scott, Walter Dill
Seagram Company, Ltd.
Sears, Roebuck & Company
Self-Regulation
Senior Citizens Market
Services
Seven Up
Sex in Advertising
Simmons Market Research Bureau
Singapore Airlines
Singleton, John
Slogan
Soap Opera
Soap Products
Sorrell, Martin S.
South America
South Korea
Spain
Spokes-Character
Sports
Springer & Jacoby
Standard Brands
Starch, Inc.
Studebaker
Subliminal advertising

T
Targeting
Tatham-Laird, Inc.
Technology, Introduction of
Telecommunications
Telemarketing: Overview
Telemarketing: 800 Numbers
Telemarketing: 900 Numbers
Television
Armando Testa
Testing Methods
J. Walter Thompson Company
Timex Corporation
Jack Tinker & Partners
Tires
Toyota Motor Corporation
Toys and Games
Tracy-Locke Company, Inc.
Trade Publication
Trahey, Jane
Travel and Tourism
True North Communications, Inc.
Turner, Robert Edward (“Ted”)
Typography

U
United Kingdom
United States

V
Vegemite
Vickers & Benson
Virgin
Volkswagen
Volvo

W
Wade Advertising Agency
Wal-Mart Stores, Inc.
Wanamaker, John
War, Impact on Advertising of
War Bonds
Warner-Lambert
Warwick & Legler, Inc.
W/Brasil Publicidade
Weaver, Sylvester L. (“Pat”), Jr.
Weight-Loss Products and Plans
Wells, Rich, Greene, Inc.
Wendy’s International, Inc.
Wieden & Kennedy, Inc.
Women: Careers in Advertising
Women: Representations in Advertising
WPP Group
Wm. Wrigley Jr. Company
Wunderman

X
Xerox Corporation

Y
Yahoo!
Yellow Pages
Young & Rubicam, Inc.
Youth Market

Z
Zip Code

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z